How To Do Well on Facebook

Facebook uses a complex algorithm to determine which posts are going to show in users feeds - if you want to show up in a lot of feeds then here's your list of things to do.

Do this: The algorithm loves ...

• Posts with lots of comments
• Posts with lots of likes
• Post types that users seem to prefer more than others

  (e.g., photo, video, or status update)

• Posts that reference a trending topic
• Posts that receive a high volume of likes, comments, or shares in a short time
• Link posts
• Videos uploaded to Facebook that receive a large number of views or extended viewing duration
• Posts that tag other pages within the text
• Posts that are liked or commented on by one's friends
• Posts from pages that one interacts with often
• Post types that one interacts with often
• Posts from pages with complete profile information
• Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
• Images and videos not previously appeared in the Open Graph
• Links that have not been posted before

Don't do this: The algorithm is not too keen on ...

• Clickbait
• Frequently circulated content and repeated posts
• Like-baiting
• Posts that include spammy links
• Text-only status updates from pages
• Posts that are frequently hidden or reported (a sign of low quality)
• Posts that contain the words "like, comment, or share"
• Posts with unusual engagement patters (a like-baiting signal)
• Posts that receive negative feedback categorizes as "meme content"
• Posts that are classified as memes by Facebook's visual analysis of overlayed text on image

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